Organization of participation of subjects in small and medium business in exhibitions
The aim of the exhibitions is provision of necessary sales volume. An exhibition is a great marketing instrument, it lets develop communications and get feedback from consumers. Besides it is a unique opportunity to evaluate the competitors, to define your position in the market, to analyze potential demand for production.
During exhibition events some issues can be resolved which are connected with study and analysis of external environment of the company (collection of information, qualified competent interviewing, questionnaires, etc.) and promotion of the information about a company, its plans, new goods and services.
A modern exhibition product is a flexible instrument, which offers a wide spectrum of promotion to an exhibitor: exposition, a business programme, show events, exhibition editions (a catalogue, press- bulletins, special editions of newspapers), interactive sites, pre-and post-exhibition advertising opportunities and PR.
International exhibitions are the main promotional means of a trade mark to the market by manufacturers. An enterprise that wants to enter the world market must be constantly presented at the exhibitions – only then it will be recognized, and commercial results can be expected.
Participation in international exhibitions can give an enterprise the information necessary for reduce costs and output of production to the level which ensures its competitiveness in the global market.
Among many participants and visitors of large international exhibitions abroad there are many of those who are interested in partnership and cooperation with Russian enterprises.
From April 26 to 30, 2021 there will be a free online intensive "iShopStart - creating an online store from scratch. It will be held by the Union of Business People together with the Ministry of Economic Development of the Russian Federation and the "My Business" project with the support of "AdvantShop" company.
The 28th International Exhibition for Food, Beverages, and Raw Materials for their Production, Prodexpo 2021, ended in Moscow. It was held from 12 to 16 April at Expocentre on Krasnaya Presnya in Moscow.