THE "ONE WINDOW" SERVICE FOR AUTOMATIC SELECTION OF THE MARKETPLACE HAS BEEN LAUNCHED

In an automated form, the platform user will be asked to answer several questions about the company and products. Based on the results of the questionnaire, the client will be selected for marketplaces and provided with information on improving the company's strategy for online export trade. The complete description of the marketplaces and ways to enter them can be found in the knowledge base.

- During June the service will work in test mode. We will gather exporters' feedback, consider their comments and suggestions, correct deficiencies, and then the service will run at full capacity," said Veronika Nikishina, Director General of the REC.

The exporter will have access to about 80 electronic trading platforms, by the end of the year this figure should reach 100.
- We are talking about those platforms, which are really promising for exports: from the global cross-border platforms, such as eBay (through which more than 80% of retail exports from Russia, according to a study by Data Insight) to more closed, niche formats, which allow access to the domestic online markets of foreign countries," said Veronica Nikishina.

Also, the exporter can place their goods on the national store's online storefront. Now the online shelf of the national food store on the Chinese site Tmall.com is available, and this summer a second such store will be added to the list - on the German branch of Amazon Marketplace with a focus on EU markets. Veronika Nikishina noted that further plans include expanding the pool of national stores in the Chinese market, as well as in the markets of Southeast Asia, the UAE, Japan and other countries.