SOBINSKY BAKERY PRESENTED NEW PRODUCTS AT THE INTERNATIONAL PRIVATE LABEL SHOW

SOBINSKY BAKERY PRESENTED NEW PRODUCTS AT THE INTERNATIONAL PRIVATE LABEL SHOW
8 June 2021
Implementing the national project "International cooperation and export", Sobinsky bakery takes part in the International specialized exhibition "Own trademark". It opened on June 8 in Moscow, in "Crocus Expo".

IPLS - a meeting place for major retailers and reliable manufacturers of goods under the private label. The Trade Own Brand - IPLS exhibition is a unique opportunity to hold personal meetings after a long break, sign profitable contracts, open a business season, get acquainted with stable manufacturers of СТМ from Russia and abroad, listen to anti-crisis cases and ask questions to experts within the events of the business program and receive a full market review during only 2 days of the exhibition.

This year the IPLS exhibition is held for the eighth time. It presents products of food and non-food sector, goods related to packaging and design.

At this exhibition "Sobinsky bread-baking plant" presented its individual stand, which he was helped to create by the Export Support Center of the Vladimir region. Among the new products is a series of bars ChefDeFrance with a variety of flavors: banana, apple and other fruits. The series is ideal for vegans, it has much fewer calories.  

- "Sobinsky bakery" participated in the competition for the selection of participants in international exhibitions with individual stands. He won it and so the Center paid for the design, construction of the booth and the rental of space at the exhibition. 500 thousand rubles of state subsidies were spent on this. At the moment 22 exporting enterprises have already got the same opportunity. Three exhibitions have already been held. This year we will make an additional selection of companies - we will tell you about it later, - explained Anastasia Golikova, a senior consultant of the Export Support Center.  
   
Recall that "Sobinsky bread-baking plant" produces more than 80 items. Protein bars, granola bars, granola, muesli bars are presented at the exhibition. The range of the company has three brands: Smartbar, Musler, ChefDeFrance. The company develops retail sales - the products are represented in all federal networks. Sobinsky bread-baking plant" actively cooperates with the Export Support Center of the Vladimir region. In April this year the company has already taken part in the exhibition "PRODEXPO-2021" and signed new contracts with Saudi Arabia.  Thanks to joint work with the Export Support Center the company managed to enter the markets of Iraq, China and Belarus. In 2021 it is planned to ship products to the United Arab Emirates, America, European and African countries, and in 2022 - to India. In addition, the Export Support Center will now provide Sobinsky bakery service to certify the products for shipments to the U.S..

 Recently first deputy governor of the Vladimir region Alexander Remiga visited the company. We wrote about it in the article "Alexander Remiga: "The main purpose of meetings at enterprises - to determine what support the administration of the Vladimir region can offer to develop companies".
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