SOBINSK BREAD-BAKING PLANT STARTED TO SUPPLY PRODUCTS TO IRAQ AND SAUDI ARABIA.
17 November 2020
Iraq, Saudi Arabia and Turkmenistan. In 2020 JSC "Sobinskiy Khlebokombinat" opened for itself three more new directions of export. In the IV quarter these countries left batches of useful bars "MUSLER" and "SMARTBAR".
Not loafs and loafs, rams and confectionery, familiar to consumers for more than half a century, and cereal bars are now the main products of JSC "Sobinsky Bakery Plant".
In 2015, a new period of life of Sobinsk bread-baking plant began. It began to produce protein and grain bars under the trademarks "MUSLER" and "SMARTBAR". At that time, these products were not distributed as widely as now, and in fact, the shareholders of the company consciously took risks. They began to develop a new, to some extent innovative direction in the food industry. And they did not lose out.
The choice of products, the work of the whole team for one idea and a competent marketing policy did their job. Now Sobinsky bread-baking plant is in the top three players in the segments of grain and protein bars. And "MUSLER" and "SMARTBAR" take leading positions in the market. Products under these brands are presented in such major retail chains as: "Magnet, Pyaterochka, Perekrestok, Dixy, Auchan, Okay, Carousel, Bill, Ribbon, Victoria, etc. These brands are represented in such major retail chains. You can also buy it at the leading marketplaces: Ozon, Wildberries, KupiVip, Aliexpress, Yandex Market.
At the moment JSC "Sobinsky bread-baking plant" is a full-cycle company with a modern production site in Vladimir region. Complete management of own brands - from formulation and purchase of raw materials to production, organization of sales network and marketing promotion of products.
Production is certified according to ISO 22000 quality management system.
"We present a wide range of products, everyone will find a bar, dry breakfast and muesli to their taste. There are products for vegans, for athletes, for those who lead an active lifestyle, for those who want to lose weight and for those who love sweets and can eat them without harming their health. Following the market trends, our company meets the modern principles of good nutrition and healthy lifestyle. Tasty and healthy snack "SMARTBAR" is created for those who appreciate their time and adhere to a healthy diet. Our goal is to create unique formulas that, despite their simplicity and traditionality, meet all modern principles of good nutrition and healthy lifestyle", - says Yulia Bulanova, General Director of JSC "Sobinsky bread-baking plant".
The raw materials used are of Russian and foreign origin. All suppliers undergo a mandatory audit. In the process of raw material acceptance and production, measures are taken to ensure product safety. The Company is moving towards continuous development and improvement of its production, expanding its product range and meeting customer preferences. The Company regularly participates in specialized exhibitions and business forums such as Days of Retail on the Neva, Week of Retail in Moscow, Prodexpo, Rostov Marathon. This allows not only to present their products and find new sales markets, but also to be aware of the current trends in healthy eating.
One more important point is the social work of the company. The Sobinsk bread-baking complex supports sports initiatives among children (provision of products at synchronized swimming training camp of Emerald FOK, Moscow). During the pandemic, the products were part of the meals for schoolchildren of privileged categories, the poor and pensioners.
The company is also working to educate the population. On the site "Smartbar.ru" there is a lot of useful information, and on the YouTube channel "Smartbar Сlitz" factory specialists talk about healthy food and cook healthy food together with a nutritionist, do sports together with a fitness trainer and so on.
Now you can buy bars of Sobinsk bread-baking plant not only in Russia, but also in Kazakhstan, Uzbekistan, Azerbaijan. These export routes were opened back in 2017. And since 2020, the geography of supply has expanded by three more countries: Turkmenistan, Iraq, Saudi Arabia.
"Our plans for the near future include comprehensive development, production of new products focused on different tastes and preferences of consumers, development of representation of our products, including the expansion of distribution in other countries," - summed up the General Director of JSC "Sobinsky bread-baking plant" Yulia Bulanova.
Not loafs and loafs, rams and confectionery, familiar to consumers for more than half a century, and cereal bars are now the main products of JSC "Sobinsky Bakery Plant".
In 2015, a new period of life of Sobinsk bread-baking plant began. It began to produce protein and grain bars under the trademarks "MUSLER" and "SMARTBAR". At that time, these products were not distributed as widely as now, and in fact, the shareholders of the company consciously took risks. They began to develop a new, to some extent innovative direction in the food industry. And they did not lose out.
The choice of products, the work of the whole team for one idea and a competent marketing policy did their job. Now Sobinsky bread-baking plant is in the top three players in the segments of grain and protein bars. And "MUSLER" and "SMARTBAR" take leading positions in the market. Products under these brands are presented in such major retail chains as: "Magnet, Pyaterochka, Perekrestok, Dixy, Auchan, Okay, Carousel, Bill, Ribbon, Victoria, etc. These brands are represented in such major retail chains. You can also buy it at the leading marketplaces: Ozon, Wildberries, KupiVip, Aliexpress, Yandex Market.
At the moment JSC "Sobinsky bread-baking plant" is a full-cycle company with a modern production site in Vladimir region. Complete management of own brands - from formulation and purchase of raw materials to production, organization of sales network and marketing promotion of products.
Production is certified according to ISO 22000 quality management system.
"We present a wide range of products, everyone will find a bar, dry breakfast and muesli to their taste. There are products for vegans, for athletes, for those who lead an active lifestyle, for those who want to lose weight and for those who love sweets and can eat them without harming their health. Following the market trends, our company meets the modern principles of good nutrition and healthy lifestyle. Tasty and healthy snack "SMARTBAR" is created for those who appreciate their time and adhere to a healthy diet. Our goal is to create unique formulas that, despite their simplicity and traditionality, meet all modern principles of good nutrition and healthy lifestyle", - says Yulia Bulanova, General Director of JSC "Sobinsky bread-baking plant".
The raw materials used are of Russian and foreign origin. All suppliers undergo a mandatory audit. In the process of raw material acceptance and production, measures are taken to ensure product safety. The Company is moving towards continuous development and improvement of its production, expanding its product range and meeting customer preferences. The Company regularly participates in specialized exhibitions and business forums such as Days of Retail on the Neva, Week of Retail in Moscow, Prodexpo, Rostov Marathon. This allows not only to present their products and find new sales markets, but also to be aware of the current trends in healthy eating.
One more important point is the social work of the company. The Sobinsk bread-baking complex supports sports initiatives among children (provision of products at synchronized swimming training camp of Emerald FOK, Moscow). During the pandemic, the products were part of the meals for schoolchildren of privileged categories, the poor and pensioners.
The company is also working to educate the population. On the site "Smartbar.ru" there is a lot of useful information, and on the YouTube channel "Smartbar Сlitz" factory specialists talk about healthy food and cook healthy food together with a nutritionist, do sports together with a fitness trainer and so on.
Now you can buy bars of Sobinsk bread-baking plant not only in Russia, but also in Kazakhstan, Uzbekistan, Azerbaijan. These export routes were opened back in 2017. And since 2020, the geography of supply has expanded by three more countries: Turkmenistan, Iraq, Saudi Arabia.
"Our plans for the near future include comprehensive development, production of new products focused on different tastes and preferences of consumers, development of representation of our products, including the expansion of distribution in other countries," - summed up the General Director of JSC "Sobinsky bread-baking plant" Yulia Bulanova.
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